(Free) Empowherment Lab English

The first thing to understand is the motivation behind The EMPOWHERMENT LAB project. Our partnership wants to make a concrete contribution by using its experience in adult education and training to offer an innovative proposal with a European dimension. We want to offer new and stimulating training opportunities to women with few qualifications so that in 2025, when trying to carry out a task, they will not encounter a barrier due to the lack of digital skills and so that they can have the possibility of reinventing themselves and creating a new professional profile. Aso, teachers, and educators working in adult education (the second target group) need to improve and acquire new skills to adapt to the imminent digital transformation of education.

Empowerment through digital competencies: 

Developed by our Netherlands partner, Lava Legato. In this module, you will find the answers to your initial doubts regarding the start of your digital journey. As well, we will help you identify the roots of your true motivations and, even find new ones you may have not known were there! 

Fundamentals of building your digital footprint and personal brand: 
Brought to you by our Spanish and Croatian partners (POUC and Asoaciación Building Bridges), here you will find a starter guide to get you from A to Z in establishing an objective digital footprint built to serve your needs and goals. If Personal Branding is what may be most daunting to you, you will find some VERY useful tools and tips in this module!

SEO/SEM: 
Marketing is the way to go for many of your goals as what is not visible will simply not be seen. Here, our German partners help to take you through the concepts of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in order to arm you with tools and knowledge to help you excel! 

Content Marketing: 
From knowing what it is, to developing your own content marketing strategy, our Slovenian partners have developed a full guide. Whether it is aimed at establishing your own business or, simply letting employers really see what you´re about, this module will help you make your content pop!

Online Marketing: 
Ready to take it a step further? Then get ready to really dive into real-world notions and applications behind the concept of Online Marketing and what it really entails, as developed by our Italian partners

Head of Office. Experienced Consultant and Trainer with a demonstrated history of working in the services He developed as a trainer and quality agent for the Sirius Satellite Radio and NikonUSA. He worked in health communication for the health department of the International Federation of the Red Cross and Red Crescent in Geneva. He joins the YesEuropa team in 2019, where he currently works as Head of Office.

Who is this course for?

While the course was designed for women at risk of exclusion, the reality is that ANYONE who is interested in developing their notions and knowledge of DIGITAL MARKETING can take this course! 

Do I need any prior experience or knowledge to enroll in the course?

Not at all! we have developed the course in such a way that when it is done in order, you will go from the building blocks of DIGITAL FOOTPRINT all the way through content and digital marketing. 

Is the course self-paced or are there specific start and end dates?

You are entirely free to go at your pace. No time limits and no time frames. 

Will I receive a certificate upon completion of the course?

Yes! You will be able to get individual certification for each module, and an overall certification for completing the entire course! 

Can I access the course materials after the course has ended?

Yes! The course and all of its materials will be available well after you have finished the course itself. 

Can I enroll in the course if I am not a woman?

Yes, anyone and everyone can and SHOULD be in the know of all things digital! 

How much does the course cost?

The EmpowHERment Lab project and all of its contents are FREE thanks to the co-financing from the European Union. 

What kind of support is available during the course?

The open forums at the end of each module are a great place to get support from the developers of the course content and your peers! 

Can I interact with other participants in the course?

The open forums are there for you to be able to interact with the developers of the course and the community at large! 

Are there any assignments or assessments during the course?

Each module does contain practical exercises for you to do in your own time, these are, however, more for you to implement than for grading. The assignments do not need to be completed in order to gain certification.